Software development may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.

The process of optimizing your content to ensure it gets higher search engine rankings and is therefore more visible online. Search engines will rank highly optimized content higher on a search engine page than non-optimized content.

Creating and sharing online content that doesn't just promote a brand, but rather is designed to encourage its audience to visit a brand's website. Brand awareness is increased by using storytelling and sharing information.